Biotech Campus Entry
South San Francisco, CA
The design used the movement of cars and pedestrians, and weaved it into the design to bring out a dynamic composition to create a strong identity.
The scope was to transform the entry road with a new identity design for the main entrance to the campus for a biotech company. Engaging the movement of cars and pedestrians, the entry sign and landscape are a dynamic and sculptural composition that reflects the company’s mission and aspirations at the prominent entry to the upper campus.
Inspired by electrophoresis technology, skewed three-dimensional volumes shift from transparent to opaque with the viewer’s movement. Landscape in the foreground and background appear and disappear. At night, soft animated lighting slowly shifts over the sign wall.
Work Completed at
2019 – 2020
Image Courtesy of Bionic